Multifamily Leakage Map™
More leads can make a broken funnel look busier. Not better.
The inquiry came in. The tour happened. Somewhere between interest and the next step, momentum stalled. Another campaign is not automatically the fix.
Multifamily Leakage Map™ helps you investigate where demand stops progressing, inspect the handoff behind the number and assign a change you can test.
Find the leak. Fix the handoff. Come back with evidence.
WHAT YOU CAN DO
• Examine stage-specific progression.
• Document the cohort, source and observation window.
• Review ownership, routing and renter communication.
• Assign a change, owner, deadline, success measure and retest.
• Explore a target at one stage without inventing lost revenue.
WHAT'S INCLUDED
• Six-tab Excel workbook: Overview, Funnel, Handoffs, Actions, What If and Start Here.
• Nine transition checks spanning website inquiries, contact, appointments, tours, complete applications, approvals, signed leases, move-ins and a separate renewal cohort.
• 18 handoff controls with findings, evidence, owners and dates.
• 30 corrective action slots with status menus, completion dropdowns, input checks and due/retest reminders.
• Calculated stage rates, unprogressed cohort counts and optional gaps to your own targets.
• One-stage target calculator inside the workbook's What If tab.
• 14-page PDF field guide with 11 fillable fields, definitions, investigation prompts, a fictional example and action/retest briefs.
• START_HERE instructions and an internal organization license.
WHO IT'S FOR
Multifamily marketers, leasing leaders and property teams investigating performance concerns. Use one workbook copy per property/team and audit cycle.
GET STARTED
Extract the ZIP and save a working copy. Set your property, reviewer, cutoff and question in Overview. Choose one stage and a trustworthy source, inspect its handoffs and assign a corrective test.
FILE DETAILS
Excel .xlsx is primary. No native Google Sheets template is included. Check formulas, dates, dropdowns, filters and links after importing elsewhere. Data entry is manual; no macros, CRM connections, analytics imports or publishing integrations are included. Formula cells are visually distinguished, not password protected. Completion uses dropdowns, not native checkboxes. Use a compatible PDF reader for fillable fields.
READ THE NUMBERS CORRECTLY
CRM rates require the same eligible households and a documented observation window. Website uses inquiry-bearing sessions divided by eligible sessions, not household conversion. Renewals use a separate eligible cohort.
Not progressed by the cutoff does not mean permanently lost. Do not add counts or opportunities across stages. Targets are your assumptions; no industry benchmark dataset is included. Calculator outputs are illustrative, not guaranteed recoveries, leases, revenue, profit or ROI. Examples and screenshots use fictional data. Your working file starts clean.
YOUR DOWNLOAD
One ZIP with the Excel workbook, field guide PDF, instructions and license. Digital product only; no physical item ships.
LICENSE
One purchasing organization may use and adapt the files internally. Resale, redistribution, sublicensing and repackaging of original files are prohibited. No business outcome is guaranteed.
FILE SUPPORT
support@elevatedspacesbyashley.com
REFUND POLICY
Sales are final once digital access is provided, except where applicable law or Fourthwall policy requires otherwise. Contact support if a file is missing or not working.
